Thursday, 4 February 2010

Google Maps Business Name basics


Before you put finger to keyboard on, or shout at, your web enabled device you need to think carfully about your proposed business name.

google have designed Maps and the underlying Local Busines Centre (LBC) entry to be a simple entry to your small or local branch business.

Their business model is the local coffee shop and the interface of choice a Web enabled camera phone.

Do you run more than one small business at your address? Is your business located in a shared office or business park?

Every entry you make needs to be as unique as possible to forestall many painful problems.

An ideal business name is 'Einstein Cleaners in Boston'. You can use 'near' in place of 'in' as they both parse to 'near'.

1. If your name contains a unique non-category related word you are less likely to be merged by a google algorithm with another business, either your own or one nearby who may be a competitor. google seems to use the initial part of a field for determining uniqueness. Do not use your family name or business type such as 'accountancy' if you want to keep your entry as you want it.

2. Clearly state the category your business is trading in. If you do not then you are not going to place well in searches for your category. If you have multiple skills or clearly different business areas then create a separate Maps or LBC entry for them.

3. Maps and the LBC are a local listing so work off your post/zip code but there is no harm to state the location you aim to work in. You may live or have business premises in a suburb but supply or provide a service to the whole of your local town or conurbation.

More about addresses to come.

Cheers. Andrew.